One of the most overlooked components of a company’s brand is their online brand management. Unfortunately, the revolving door of employees leaves remaining staff wondering which listings their company is associated with. This is a common issue for small to mid-size companies that can be costly. Typically, online brand management gets spread across many departments like marketing and/or sales. Usually to promote products and services to a target market and generate some type of leads.
So how do you take control of your online brand? As with anything, first create a strict policy personnel can adhere to. To initiate a strategy, ensure that only one person, typically the staff managing your overall marketing strategy, manages all online listings. Having sales team members managed this aspect is discouraged as their main focus should be closing business.
Here are some basic fundamentals to include in your policy:
As you proceed, make sure to include a social media policy within the online brand management strategy. It is quite easy to lose control of your branding which can be costly. Some of our clients were completely unaware of mismanaged online branding and the difficulties that followed in correctly the problems.
In the upcoming weeks, Interactive Marketing Studios will tackle this list and demonstrate how to not only take control of your online brand, but also help increase your overall online presence. If you would like a free quote regarding online brand management, call IMSI today at 352-350-7330.