Start by setting realistic goals for your marketing and sales efforts. Start by doing an analysis of what was successful. Be completely honest, using actual data, on what really worked but also be sure to evaluate what did not work. For example, what statistical data can you evaluate to answer the question; did you do everything reasonably possible to enhance your SEO? Did you really get involved and maintain your SEO on a daily basis? If you answered yes then continue that trend. If you answered no then it is time to roll up your sleeves and get to work.
Another thing you can do is review all website content. Does the current content accurately represent the company in a positive light and follow your sales cycle for your target market? Is the news section, blog, and social media up-to-date? If not, it is time to reevaluate and freshen up the content. Start doing competitive research to stay on top of industry trends.
Aim to be the industry leader and make sure your marketing strategy reflects the quality of the products or services provided. Take the time to build and/or enhance your marketing strategies.