3/2/2009 Lady Lake, FL

Inizio entertainment chooses Interactive Marketing Studios to develop the promotional website for their upcoming travel show In Pursuit of Passion to be aired on PBS in 2010. In Pursuit of Passion celebrates those who break away from everyday routines and chase their deepest dreams. “When we were given the opportunity to develop Inizio Entertainments promotional website for their TV series In Pursuit Of Passion, it gave us the opportunity to break away from the traditional web development process. With the nature of the series we needed to use a rich media that enhance the visitors experience in representing the show,” says Steven J. Warszewik, President and CEO of Interactive Marketing Studios. “Although we were able to explore a rich presentation with the latest technologies we also needed to be sensitive to the changes that are going to come along with a TV series. Changes occur everyday and we want the technology to be flexible and remain pleasing to each website visitor,” Warszewik stated. "With the creation of our ever-changing website requirements for our travel television show, we chose IMSI because of their attention to detail and ability to keep up with the flow of our content and communication, as they change on a daily, weekly and monthly basis." states Tracy Rosensteel, Founder and Director of In Pursuit of Passion Travel Television series. Interactive Marketing Studios, Inc. is in the final stages of development and will launch the site at the end of April. “Although the development of the website was on a short deadline, we have created a platform to keep visitors intrigued while easily maintaining technologies for the constant demand for changes and updates,” reinforced Warszewik.

About Inizio Entertainment
Inizio Entertainment is a Chicago and New York-based television production company dedicated to the creation of compelling lifestyle content for audiences of all ages.

About Interactive Marketing Studios
Interactive Marketing Studios, Inc, located in Lady Lake Florida, is a full-service marketing firm specializing in web development, corporate identity, and internet and marketing consulting. For more information, contact Interactive Marketing Studios at 877-269-6393.

Call Toll free: 877-269-6339