What does your image say about the company?

Corporate identity communicates the way you perceive your company and the way the public perceives your company. A company logo is not just an image posted on a Web site, brochure, letterhead, or business cards, but rather a definitive visual aspect of the products and services offered, as well as, your corporate culture. Companies have a tendency to spend most develop money on products and services while cutting expenses when it comes to corporate identity. One reason for the cutback is the lack of research and branding experience needed to formulate a corporate identity consumer’s can relate to. Remember, it is not just a logo - it is the visual aspect of the corporate brand to set you apart from the competition.

Is your brand consistent?

Inconsistent branding is a common mistake made by companies. Too many times requested information is supported by outdated brochures with old logos or emails that are not consistent with the corporate identity. The culprit is a communication breakdown between management and the staff of marketing, sales, and web development teams no matter the size of an organization. Inconsistencies in branding between all avenues of publications may convey to consumers the unorganized state of the company. Corporate identity serves as the visual recognition of who the company is and encompasses the logo, letterhead, business cards, product packaging, marketing materials, and sales collateral where consistency is a must.

IMSI can enhance your corporate identity.

Interactive Marketing Studios will collaborate with your organization staff to create a powerful representation of your company’s identity. Complete analysis of the current identity paired with industry and competitor research, Interactive Marketing Studios will propose a corporate identity strategy and implementation plan.

IMSI Corporate Identity Services

Logo design
Letterhead design
Business card design
Print Graphics
Copy creation
Copy proofing
Catalogs
Product Folders
Online Brochure
Flyers
Bi-Fold Brochures
Menus
Tri-Fold Brochures
Booklets
Corporate Identity

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