One of the most overlooked components of a company’s brand is their online brand management. Unfortunately, the revolving door of employees leaves remaining staff wondering which listings their company is associated with. This is a common issue for small to mid-size companies that can be costly. Typically, online brand management gets spread across many departments like marketing and/or sales. Usually to promote products and services to a target market and generate some type of leads. So how do you take control of your online brand? As with anything, first create a strict policy personnel can...
